To change the orientation of text on a path

1. Select the text you want to change the alignment pitch of.

2. Click the Text Tool in the toolbox.

3. Click the Path Fit button . A palette opens.

4. Click Choose Position. The choose position ribbon opens.

5. Click the Text Orientation button . A menu appears.

6. Click one of the following:
   
   Rotate (default) - Aligns the text by rotating the characters along the path.
   
   Skew Vertically - Aligns the text by skewing the characters vertically.
   
   Skew Horizontally - Aligns the text by skewing the characters horizontally.
   
   Follow - Aligns the text without rotating or skewing the characters. This produces the fastest redraw. Use this pitch as a draft mode while you are modifying the alignment point. After the alignment point is set correctly, choose the pitch setting you want.